When it comes to social media North American CFOs say their companies have focused mostly on the risks so far rather than the opportunities, such as using it to get customer feedback or foster internal collaboration. In particular, they say most of their attention has been focused on establishing policies for employees’ use of social media, providing education on related risks and managing the company’s presence in key social media channels, according to Deloitte’s second-quarter 2014CFO Signals™ survey.
The survey, which tracks the thinking and actions of more than 110 CFOs from large North American companies, also found that when it comes to personal use of social media, CFOs are more likely to use it to communicate with family and friends or network with peers.
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